JAB16 - Marketing & UX: A Powerful Combination
by Cliff Pfeifer
Marketing and UX are two of a kind. While their overall roles may be different, they also complement each other and share many of the same processes. When they work together towards a single goal it can create a powerful combination. Internet Marketing is used to drive website traffic, UX is used to engage those users when they arrive, and both teams want those people to come back again. We’ll talk about ways Marketing and UX can come together to increase audience engagement and user relationships.
Marketing and UX are two of a kind. While their overall roles may be different, they also complement each other and share many of the same processes. When they work together towards a single goal it can create a powerful combination. Internet Marketing is used to drive website traffic, UX is used to engage those users when they arrive, and both teams want those people to come back again. We’ll talk about ways Marketing and UX can come together to increase audience engagement and user relationships.