by Jeffrey A. "jam" McGuire

Joomla! is many things to many people. How do you go about finding, creating, and focusing marketing it towards a particular target? And how to tackle necessary technical changes to match this direction? Are these even the right questions to be asking? The Joomla! project’s decentralised nature can make decisions about project direction lengthy and arduous. And it may appear that other open source CMSs have an easier time with these issues, but I say play to your strengths, Joomla! In this talk, we’ll explore some practical approaches from other projects to addressing the intersection of open source community and delivering business value with a platform that offers a broad range of functionality, supported by a large community of diverse contributors.