JD24DACH - What's up with Google and Bing these days? [EN]
Von Yannick Gaultier
For the last 18 months to 2 years, there have been a number of signficant changes in major search engines algorithms. They mostly fall into 2 categories:
- integrating the recent Artificial Intelligence progress into the search result pages
- fighting the vast increase in spammy or low-quality content that has plagued the Internet for several years now
Many reports, even university studies, say that Google search quality has been decreasing and they certainly try to do something about it through the many "helpful content" and "Spam" or "Reviews" updates of 2023 and 2024. This was even complimented with manual actions to eliminate low-quality sites.
So in this talk, I would like to present you with an actionable summary of what's been happening and how it impacts the small to medium size websites commonly built with Joomla.
This will include a tour and a discussion of the likely most important areas to focus on, including on whether or not to use AI for content or other purposes.
For the last 18 months to 2 years, there have been a number of signficant changes in major search engines algorithms. They mostly fall into 2 categories:
- integrating the recent Artificial Intelligence progress into the search result pages
- fighting the vast increase in spammy or low-quality content that has plagued the Internet for several years now
Many reports, even university studies, say that Google search quality has been decreasing and they certainly try to do something about it through the many "helpful content" and "Spam" or "Reviews" updates of 2023 and 2024. This was even complimented with manual actions to eliminate low-quality sites.
So in this talk, I would like to present you with an actionable summary of what's been happening and how it impacts the small to medium size websites commonly built with Joomla.
This will include a tour and a discussion of the likely most important areas to focus on, including on whether or not to use AI for content or other purposes.